The Japanese culture of being cute in female fashion


In the summer of 2017, the Kawaii current will be stamped to represent being cute in Japanese culture. In this style; Tulles, frills and colors dominate

The inevitable rise of the Kawaii stream makes itself well felt in the summer collections of 2017. Harper’s Bazaar magazine has undergone the influence of Kawaii, a Japanese subculture, into the fashion world …
We are the most rooted and respected territory of the earth. This is where samurai, geishas, ​​haiku are born; Japan has its own cultures and subcultures such as harajuku, lolita, sukeban. The infinite ocean of inspiration that astonishes the western world … Yohji Yamamato, Rei Kawakubo, as well as designers who have changed the fashion radically, new styles of clothing can emerge on the streets at any moment. Hence, street wear battles in fashion capitals are much more difficult here.


When we look at the common stakeholders of the summer collections of 2017, we encounter a Japanese subculture, Kawaii. This word represents characteristics such as sweetness and sweetness in Japanese culture.

Attractive women in Japanese and good looking men are called Kawaii. Kawaii style, one of the building blocks of the 2017 spring / summer trends; With the selected colors, fabrics and layers. Colour scale; Candy, pink, fuchsia, lilac, red, nil green, and baby blue that conjure up a restaurant or pastry shop. When we look at the materials we see silk, tulle, chiffon and lace. And as it is in colors, the fabrics are also used to create layer ruffles, flyers, ribbons, appliques. In this style of clothing forget the 90’s minimalist and the 70’s sharp futurism.

According to Kawaii, ‘perfection is boring’ and everything is about creating a cute femininity. In Chloe’s summer collection; In the sorbet tones, the frilly chiffon mini dresses attract attention. In Fendi, the silk, ribbons, and laser cuts used in underwear also reflect Kawaii’s sweetheart philosophy.

This play of charm will also have affected Karan Lagerfeld’s Chanel; Classical tweeds, white net socks worn over lace, panties and lace pants.

In Kawaii, Japan, there can be opposition everywhere: in mosques, in technological tools, in food products … Even if Kawaii is not in our wardrobe, it is useful to add it to our fashion jargon.

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