Multi-level marketer LuLaRoe declared on May 19 that it possesses partnered with the Walt Disney Company to create an official assortment of Disney-themed leggings, tops, dresses and skirts.
Known because of its “buttery soft” leggings, LuLaRoe is usually a four-year-old direct selling organization based in Corona, Calif., founded by DeAnne and Mark Stidham. The business sells its dresses through direct selling representatives who web host in-home functions, called pop-up boutiques, and sell off on-line via Facebook Live presentations. Priced between $25-75 for girls, tweens and girls, LuLaRoe’s attire has generated $1 billion in revenue within the last four years and have been growing at a rate of 25% monthly in late 2016.
The collaboration with Disney is LuLaRoe’s first partnership with a consumer products company.
The original Disney fabric prints will feature polka dots, stripes, mouse ears, hairbows, Mickey Mouse, Minnie Mouse, Thumper and Princess Aurora, all in bold, shiny colors. It is unknown exactly just how many numerous prints are being manufactured, though an announcement video recording showcased a few of the prints.
Unofficial reports are that LuLaRoe fashion retailers, as sales representatives are now called, should be able to place orders for the new LuLaRoe Collection for Disney from May 30 – June 6. Once provided, the merchandise will be obtainable for purchase by buyers at in-person incidents and online.
The announcement was designed to members of the LuLaRoe selling community during a special visit to the Disney California Adventure Park on Thursday, May 18.
Regarding to blogger MyLitter, the collaboration has been in the works for 1 . 5 years and involved more than 100 artists.
This positive news occurs the heels of LuLaRoe’s recent lawsuits involving product quality and erroneous sales tax charges.
Marcia Layton Turner writes frequently for and about small company. She is the writer of The Unofficial Guidebook to Starting your small business and many others.